By Dr. Wieslaw Michalak

Gone are doubts about the pace of change in the global marketplace and rate of expansion of business-to-consumers (B2C) and business-to-business (B2B) models of e-commerce.  Very few brick-and-mortar retailers or, in fact, businesses of any kind do not follow the developments in e-commerce with a mixture of excitement and fear.

This study provides an evaluation of the current status of e-retailing and an assessment of the major challenges that e-commerce now faces.  The report also comments on the position of Canadian-based e-commerce activity and provides insights into the why Canada lags in this important area of business innovation.