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Corporate Location Planning in Canada: 2022


Corporate Location Planning in Canada: 2022

By Dr. Joseph Aversa and Dr. Tony Hernandez

In the summer of 2022, the CSCA surveyed corporate location decision-making practices amongst retail and service firms operating in Canada. Building on previous studies, the purpose of the survey was to better understand the nature and extent of location decision support activities, with a specific focus on the adoption and use of techniques, technology and data. This CSCA Research Insight reports the summary findings from the online survey. It provides a window into how decision-makers support decisions and highlights the increasingly data-centric nature of location decision-making. The authors would like to offer a special thanks to all of the respondents, who will remain anonymous to ensure confidentiality, for taking the time to share their experiences and insights.

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