By Christopher Daniel and Dr. Tony Hernandez

The CSCA Retail 100 for 2015 brings you the top 100 retail conglomerates operating in Canada as ranked by total estimated retail sales on a yearly basis. Why focus solely on the top 100 conglomerates ranked by sales? Within the top 100 retailers in Canada can be found those organizations whose economies of scale enable them to exert a significant influence on Canada’s retail economy, be it in the form of competitive pressures on other medium and small size firms, or on commercial leasing firms who provide the retail space in which these top retailers operate. These top 100 retail conglomerates account for 75% of non-automotive retail sales in Canada. Considering the control they exert, understanding the marketing strategies and positioning that these top 100 retail conglomerates adopt gives us additional insight into the ongoing processes that are continuously shaping Canada’s retail economy.