Dollar Store Dominance: The Market Reach of Dollarama
By Eric Lawton and Dr. Tony Hernandez
The latest research from the CSCA provides a snapshot of the remarkable growth of the Dollarama retail chain in Canada. With approaching 1,400 stores in 2021, Dollarama has expanded its store network to dominate the Canadian dollar store marketplace. Our analysis provides a set of metrics that highlight the rapid growth of Dollarama in Canada and the vast market reach of its store network. With ambitious plans to expand the chain to 2,000 stores by 2031, Dollarama’s store growth looks to outpace population growth for many years to come.