Retail Opportunities in the People's Republic of China
By Yin-She Sun
Retailing is growing rapidly in China, significantly affecting the national economy as well as the daily life of over a billion people. Retailing, which was largely ignored in past national plans, now plays a more prominent role in a country where per capita incomes are increasing.
This report investigates the consumer trends and market size, regional variations in market size, the retail structure and organization, the retail environment , internationalization with China's open-door policy and finally some of the opportunities and challenges that retailing in China faces.