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Retail Opportunities in the People's Republic of China

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Retail Opportunities in the People's Republic of China

By Yin-She Sun

 Retailing is growing rapidly in China, significantly affecting the national economy as well as the daily life of over a billion people.  Retailing, which was largely ignored in past national plans, now plays a more prominent role in a country where per capita incomes are increasing.

This report investigates the consumer trends and market size, regional variations in market size, the retail structure and organization, the retail environment , internationalization with China's open-door policy and finally some of the opportunities and challenges that retailing in China faces.


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