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Simulating the Demand for Consumer Service Space by Type of Delivery System

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Simulating the Demand for Consumer Service Space by Type of Delivery System

By Dr. Maurice Yeates

The spatial structure of the consumer service industry in the GTA, relating to an immediate market population of 5 million, is undergoing major transformation.  This arises from the interplay of a variety of complex forces that include - rapid market growth, increasing polycentricism, and implementation of commercial innovations.  This monograph explores the use of geo-referenced demand-side (mainly geodemographic) and supply-side (concerning stores/outlets) information to model the future demand for new commercial space in the Toronto region for the  2001-2021 period.

Using SpaceCalc, a land use impact calculator, the future commercial structure of the GTA can be simulated for a variety of retail delivery formats - shopping centres, big boxes, traditional retail streets, the downtown core and e-commerce.  It provides a way for addressing the question - "How much more commercial space will the GTA require in the future?".

With the aid of SpacCalc, the sophisticated use can explore a variety of scenarios that are based on varying assumptions that relate to the future supply and demand trends for commercial space in the GTA.


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