By Shirley Dawe and Wendy Evans with Marion Denney

This monograph presents a detailed benchmarking of the best practices of over 170 e-tailing sites on a series of 19 indicators.  These indicators reflect and measure such fundamental retail drivers as marketing, visual merchandising, assortment and pricing, and customer service.  What emerges is the first major assessment and ranking of e-retailers on a set of consistent indicators.  From a Canadian perspective, the results of the research allow our retailers to assess the strength and leaders in the e-commerce marketplace.  While the e-commerce world changes weekly and the Internet year is measured in months, we are confident that this monograph provides a guide to how successful sites can be planned and develop.