Value Village Adapts to the Rise of Online Resale Platforms
By Jennifer Nhieu and Dr. Tony Hernandez
With the second-hand market becoming one of the fastest-growing segments of the Canadian retail industry, Savers Value Village, the largest for-profit thrift store in Canada and the U.S has announced its aggressive expansion plan in its recent initial public offering. The latest research from the CSCA provides insight into Savers Value Village’s market strategy in Canada as it adapts to the rise of online resale platforms. In recent years, Savers Value Village has embraced evolving technologies with innovative semi-automated product sorting facilities geared toward expanding its store network. Keeping with the latest retail trends, they have also introduced a smaller urban format concept dubbed the “Value Village Boutique” in downtown Toronto as part of their plans to in-fill and extend into underpenetrated markets.