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What's In A Trade Area? 2nd Edition


What's In A Trade Area? 2nd Edition

By Dr. Tony Hernandez, Eric Lawton and Dr. Joseph Aversa

In this CSCA Report we provide an overview of the ways in which the 'trade area' concept can be operationalized through a review of the most commonly adopted techniques -- along with some of the less frequently used methods. These range from user-drawn definition techniques based on gut-feel and 'rules of thumb' to computational and data intensive spatial interaction modeled approaches.  The report critically addresses the question "What's in a trade area?', and as such, provides a synthesis and review of the myriad of trade area techniques available to the location analyst.  In this 2nd Edition we provide updated material on the use of mobile location data within trade area analysis.

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